Instructions for this blog

Each team will design a blog for the group work. One blog per team. One person will open the blog and give access to teammates to contribute to the blog. The blog should reflect the spirit of the team and your design and marketing skills. Each entry of the teacher blog explains what you need to do in every entry. Follow them carefully. Students must collaborate in deciding the content, writing, editing,... Grade is common for the group. They are responsible for managing their team members and make sure everybody works equally in the project. Final grade will be based on: (1) professor grades content and language. (2) Each member of the team grades every other member of their own team and themselves. (3) Every student votes for the best project, leaving comments. Best blog gets extra points.

Although in my blog you see the entries in the order that you need to write them. In your blogs they will appear on the bottom the first entry that you write, on the top your newest entry. That is ok. It is a feature of a blog. 
We will have some time in class to ask questions about how to create the blogs and change some of the features to make them more personalized.
Post any comments and questions that you have in the comments section of THIS blog and come back often to read the answers.

Market research

This is the place to talk about your product. Why do you think it is good idea to introduce it to Spain. How did you get to this conclusion. What type of market research did you use? Don't forget to include bibliography, references, any graphics or reports that you have read. You may want to read: http://www.entrepreneur.com/article/217345 before you start AND our class materials xxxxxx

Proposed product

Talk more about your proposed product. Where is it made? How do you know this product does not exist already in Spain? What is going to be the cost of production? and shipping? Does it require a special type of shipping? How is it get to your audience? Does it require storage in country. Who is going to be your contact in country, distributor, etc. What does the product look like. Include photo or design. What type of writing and labeling does it have?
Use pictures to illustrate your product, for example:

 Delicious green teach mochi ice cream

Investors

Talk about any possibility of external investing in this enterprise.

Proposed market / audience

Talk about your proposed market or audience. Who is going to buy this product and why? How do you know? Do you have a specific group in mind (age, gender, social and economic status,...)?

Use graphic and other sources to back up your ideas.
For example:
Ice cream is the second most consumed frozen product in Spain.

Product introduction

How do you plan to introduce the product in the market. What types of media are you planning to use? How much of your budget would you dedicate to product introduction? Do you have any projections of the penetration that it may be in the market in short, medium and long run?

Campaign

Explain the campaign that you would like to do for the project. What type of media re you going to use? If it is a video, do a small recording of the product (it is ok in Japanese or English if you don't have access to Spanish speakers around you). If it is a graphic campaign design your graphic, logo, etc and talk about where the campaign is going to be place and how do you expect to reach your audience.

Explain how the campaign is written for your audience. What was your thinking process to reach to your final idea.
You can upload a video directly (read about the possible formats in Blogger) or you can upload it to your YouTube channel with the same account you have for Blogger (a Gmail email) and then link to it, like in this example.

For example:

https://www.youtube.com/watch?v=CBGvowfvf1U